The bag bra

Filed in archive Fashion and Style on April 12, 2007

I love the Inhabitat blog and their constant search for modern technologies which make our today's life more sustainable. You can easily guess that my favorite is the Fashion section, where Tylene surprised me with a Triumph bra which doubles up as - a shopping bag:

"In an effort to raise awareness to the estimated 30 billion plastic shopping bags used by Japanese consumers (30% of which are thrown out without ever being reused), designers at Triumph International Japan have found a way to convert a bra into a shopping bag. Triumph, the same company that created the Eco-globe Bra (2004) and microwavable Warm Biz Bra (2005), has unveiled their newest eco-themed bra, the "No! Shopping Bag Bra" (No! reji-bukuro bra in Japanese). Available to Japanese shoppers, the bra, which comes in red, blue, yellow and pink, is also made of polyester fibers recycled from plastic bottles using the company's EcoCircle recylcing system."

Ok, I bring my own shopping bag (made of fabric) whenever I shop for groceries, but even if I forgot one, I would rather choose a paper bag than taking off my bra and turning it into a shopping bag, at the same time turning my titties into something not so nice. But hey, that's only me.