New from Sean John Fragrances this December is I Am King. I haven't had a chance to sniff this one yet but the press materials describe it as "a decadent and sensual scent for the power players of the world - designed to inspire those who dream big and want to live large - the ultimate, empowering fragrance for today's modern man."

The new advertising campaign (above) features Sean Combs himself and will break in national magazines this December while the fragrance will be available at Macy's nationwide just in time for holiday!