Firmenich, a global leader in fragrances, announced yesterday the launch of its U.S. osMoz.com website in 2.0, as well as the first ever mobile fragrance site customized exclusively for the new iPhone 3G.

Created in March 2001, osMoz.com is devoted to perfume and fragrance. With more than 300,000 club members globally, and 3 million page views monthly, the site offers a unique range of content in five languages (English, French, German, Spanish and Italian). One of the many functions of the mobile site is that it serves as a personal shopping assistant, helping fragrance consumers gain knowledge about fragrance in order to select the perfect scent.

The site's 2.0 version features the latest information on fragrance launches with daily updates; detailed consumer-ranked lists of the highest rated and the most popular fragrances for men and women; and offers a comprehensive, online fragrance magazine. Daily news reports feature in-depth coverage of global beauty. The site also houses an extensive encyclopedia of global fragrances-including detailed scent descriptions, market positioning, fragrance videos, and television ads. Games and contests help consumers discover the perfect fragrance, as well as offer a chance to win brand name beauty products.

The customized osMoz.com layout specifically designed for the new iPhone 3G is accessed at mobile.osMoz.com. This mobile site contains all of the most important features of the osMoz 2.0 site for the shopper-on-the-go. Daily fragrance news, personal fragrance albums to help consumers track their instinctual addictions to fragrance, and a search engine are just a few of the helpful applications available on the mobile site.

Got a nose for fragrance news? Check out the site via this link.