Breaking beauty news from our friends at Lancôme today. A limited first-edition supply of the brand's new "scillation Mascara will be available this week for ONE DAY ONLY - Thursday, July 31st - at select retail locations. The product will not be available again until the fall, when the official, national launch of "scillation takes place.

"scillation is the first vibrating mascara from Lancôme and leads a pack of battery-powered lash products this fall - in fact, Estee Lauder is close behind with a product that looks similar at first glance - but they won't share any info to the online community just yet. It's so, so smart of Lancôme to do this sneak preview, I'm impressed!

"scillation will retail for $34 and these are the locations that will get a limited supply this week:

Online: Lancôme-usa.com and Sephora.com

Atlanta: Macy's at the Lenox Square Mall

Brea: The Lancôme Boutique at the Brea Mall

Costa Mesa: Nordstrom at South Coast Plaza

Chicago: Macy's on State Street and Bon-Ton at the Yorktown Mall

Dallas: Dillard's and the Lancôme Boutique at NorthPark Center

Houston: Neiman Marcus at the Galleria

Miami: Macy's at the Dadeland Mall

Manhattan: Bergdorf Goodman, Bloomingdale's 59th Street, Lord & Taylor, Macy's Herald Square and the Lancôme boutique on Columbus Avenue

San Francisco: Macy's Union Square

Santa Clara: The Lancôme Boutique at the Valley Fair Mall

Short Hills: The Lancôme Boutique at the Short Hills Mall

What do you think? Is "scillation on your shopping list this week? Either way, expect a full review from Are You a Beauty? soon!