It's not always about what's superficial. MAC has reached the $100,000,000 milestone for its AIDS fund with its ever-popular Viva Glam lipstick.

I don't know if MAC knew how much of an impact they would have when they started their fund to help find a cure for AIDS, but when you start a celebrity ad campaign with RuPaul as your first "face," you have to expect big things. In the years since the original Viva Glam was first introduced in 1994, celebs who have helped this cause as the Viva Glam face include Lil Kim, Elton John, Christina Aguilera and Missy Elliott.

But look at who we have today.

Eve and Dita Von Teese are the current Viva Glam "It" girls and don't they look fabulous? But like I said, it's not always about the superficial. Viva Glam is simply a great lipstick. You can buy a product that's going to keep your lips happy and support a worthy cause at the same time. This article gives a more detailed summary of how this beauty company is making a difference in the world, one lipstick at a time.

'Til next time, my pretties.