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Beauty
by Dina Fierro on June 25, 2008

Dubbed 'Aquacurrent Science,' P&G's R&D team was inspired by the discovery of aquaporins, which are proteins consisting of tiny micro-channels embedded in the skin cell walls underneath the skin's surface. The team's learnings and research are incorporated in new products including CoverGirl's AquaSmooth Compact Makeup, which deposits moisturizer niacinamide into the top layer of skin. That may not mean much when you hear it, but the foundation applies beautifully and feels fantastically moisturizing. Whether you can find a match is another story for another day or another post...
Another must-try is the Olay Quench Deep Moisture Body Lotion & Mousse. Using Air Infusion Technology, the light and airy mousse absorbs quickly and leaves skin super soft. I'm also digging Secret's new Flawless Touch with Olay. The antiperspirant/deodorant uses petrolatum to moisturize delicate underam skin, all while keeping you dry.
The full range of P&G Aquacurrent Science products should be hitting drugstore and mass shelves from now through August. If you've tried any of the products, please leave a comment with your thoughts!
Permalink: Fun with Science at P&G University
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secret
olay
quench
deep
moisture
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p&G
pantene
beautiful
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beauty
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Of course, the aquaporin protein story sounds more like something the Marketing department or creative agencies dreamed up, but I'm certain these will be great products. I can't wait to try them.