Fun with Science at P&G University
Posted on 25 June 2008
Abrupt changes in climate (in the summer, this can mean something as simple as stepping out of the ocean and back on to the steamy sand), low temps combined with low humidity and aging can all contribute to pesky skin dryness. The parent company of may-jah brands (sorry, Victoria!) like Olay, Pantene, Secret and Cover Girl, Procter & Gamble, is aiming to defeat dryness with science and technology.
Dubbed 'Aquacurrent Science,' P&G's R&D team was inspired by the discovery of aquaporins, which are proteins consisting of tiny micro-channels embedded in the skin cell walls underneath the skin's surface. The team's learnings and research are incorporated in new products including CoverGirl's AquaSmooth Compact Makeup, which deposits moisturizer niacinamide into the top layer of skin. That may not mean much when you hear it, but the foundation applies beautifully and feels fantastically moisturizing. Whether you can find a match is another story for another day or another post…
Another must-try is the Olay Quench Deep Moisture Body Lotion & Mousse. Using Air Infusion Technology, the light and airy mousse absorbs quickly and leaves skin super soft. I'm also digging Secret's new Flawless Touch with Olay. The antiperspirant/deodorant uses petrolatum to moisturize delicate underam skin, all while keeping you dry.
The full range of P&G Aquacurrent Science products should be hitting drugstore and mass shelves from now through August. If you've tried any of the products, please leave a comment with your thoughts!
1 Response to Fun with Science at P&G University
The thing I’ve always loved about P&G products is that you know they’ve been thoroughly researched. They spend more money on R&D than nearly any company in the industry.
Of course, the aquaporin protein story sounds more like something the Marketing department or creative agencies dreamed up, but I’m certain these will be great products. I can’t wait to try them.