Last Thursday, March 6, I had the pleasure of attending a wonderful breakfast at the St. Regis to celebrate the grand-reopening of the newly remodeled Elizabeth Arden global flagship store on Fifth Avenue. Celebrity spokeswoman Catherine Zeta-Jones graced attendees with her presence at both the breakfast and a ribbon cutting that followed.

An iconic symbol of beauty around the world, the famous Elizabeth Arden red door has been at 691 Fifth Avenue since 1930 and it remains today one of the most recognizable symbols in the world and one of the most photographed spots on Fifth. The sleek, contemporary new look of 691 5th reflects this extraordinary heritage and the Elizabeth Arden global brand today, a modern classic in prestige beauty.

To celebrate its heritage, today and through this weekend at 691 5th, Elizabeth Arden will feature their famous cult-favorite Eight Hour Cream at its original, 1930 introductory price of $5.00. Visit the store or call 212-MS ARDEN.