What better way to celebrate Earth Day than with the launch of a new online beauty boutique - Beautorium, which carries only natural and organic beauty products.

Beautorium selects brands based on the following criteria:

· Natural or organic. Most are certified natural, organic and/or vegetarian by the world's most reliable independent third party organizations
· Not tested on animals, cruelty-free
· Effective ingredients and with proven benefits
· Professionally and beautifully presented
· Compelling brand and company personality

Brands found on site include some that are exclusive and new to the U.S including Martina Gebhardt, Farfalla and Logona - alongside old faves like Juice Beauty and Dr. Hauschka.

Ordering from Beautorium arrive beautifully packaged in a recycled box with free samples from other lines to tempt shoppers. AND if the order is over $75, the site includes a free "I Am a Natural Bag" fair-trade burlap bag to help cut down on the use of plastic bags.

So, what are you waiting for? Get shopping!