Breaking Beauty News - Halle Berry, the Perfume?

Filed in archive Beauty on February 29, 2008

Exciting beauty news today from fragrance giant, Coty! They've announced that actress Halle Berry will develop a fragrance line and appear in advertising for her signature perfume.

"Halle is an iconic actress and symbolizes beauty to many generations," Steve Mormoris, senior vice president of global marketing at Coty Beauty US, told industry publication Women's Wear Daily. "She adds another dimension to the celebrity fragrance market. Halle has always been a little more mysterious, not quite as open with her personal life as some other stars. Her fragrances will allow her to present another facet of her personality to her fans."

Halle Berry's new line will launch in Spring of 2009 in mid-tier department stores like J.C.Penney.

What do you think? Do you want to smell like Ms. Berry?

(info via www.wwd.com)