AXE Sent Me a Giant Chocolate Arm

Posted on 19 September 2008

AXE Sent Me a Giant Chocolate Arm

When you're a beauty writer, you get sent a LOT of interesting things. Some fall under the umbrella of fabulous and fun and others fall under the category of odd…like this slightly macabre, SOLID chocolate arm that AXE sent me this morning.

It was accompanied by a note that said:

"82% of U.S. women agree that chocolate is a temptation that's hard to resist. Be on the lookout next Tuesday, 9/23, for something as irresistible as chocolate…"

As you can imagine, I'm highly curious, as is everyone in my office (the arm caused quite a spectacle.)

Stay tuned for my report next week on what's new from AXE.



4 responses to AXE Sent Me a Giant Chocolate Arm

  • Michelle says:

    Oh, that is hilarious! What a clever marketing tactic. Did everyone at the office share it? Is the chocolate at least good?

  • Marie says:

    Hysterical! I love chocolate and could totally picture myself gnawing away on a finger or wrist. LMAO!!!

  • mayk says:

    That’s AMAZING.

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