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AXE Sent Me a Giant Chocolate Arm

Filed in archive Just for fun on September 20, 2008

AXE Sent Me a Giant Chocolate Arm


When you're a beauty writer, you get sent a LOT of interesting things. Some fall under the umbrella of fabulous and fun and others fall under the category of odd...like this slightly macabre, SOLID chocolate arm that AXE sent me this morning.

It was accompanied by a note that said:

"82% of U.S. women agree that chocolate is a temptation that's hard to resist. Be on the lookout next Tuesday, 9/23, for something as irresistible as chocolate..."

As you can imagine, I'm highly curious, as is everyone in my office (the arm caused quite a spectacle.)

Stay tuned for my report next week on what's new from AXE.

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Tags: axe  new  products  pr  stunts  chocolate  arm  beauty  sent+giant 

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